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Juliet is the founder of Good Energy, one of the UK’s first pioneer companies to offer 100% renewable energy to the domestic marketplace. A physicist by trade, Juliet became frustrated by the lack of change in an industry she knew to be so central to our culture of carbon emissions. She took matters into her own hands and founded Good Energy in 1997. By playing a maverick role in a very conventionally-run industry, Juliet has been part of driving a bigger change among energy’s multinational players.
Juliet’s business learning has been ‘on the job’, as is the case for many purpose-driven entrepreneurs. At Meaning, Juliet made the case for her kind of real-world activism, following our passions and moving from discussing the big issues to making bold moves that actively address them.